Medically-Supportive Food & Nutrition
California's Medically Supportive Food and Nutrition organization is advancing program implementation and policy change for food in medicine across the state. Orso's task was to create the organization's first ever unified brand, logo, and website to serve as a calling card for their advocacy and knowledge network. The challenge for this project was to create a brand that felt sophisticated and professional to appeal to the serious, academic healthcare audiences, while also feeling familiar to the food system audience, which is more earthy and grassroots.
Logo
Everything the MSF&N coalition does involves parts of a whole; be it organizations coming together in coalition or healthcare interventions coming together to amplify impact. The logo reflects the many pieces that funnel into MSF&N’s work to create an interconnected, cohesive whole. The logo also strikes a balance between the friendly softness of the food world and the sterile minimalism of the medical world.
Color & Typography
During the competitive review portion of our discovery phase, we uncovered that all of their competitors and collaborators use similar colors and fonts. The goal with MSF&N’s brand was to make something that felt familiar and connected to this already-established norm for the industry, while also adding a unique edge to distinguish them from the crowd.
Website & Collateral
California Medically-Supportive Food & Nutrition
A statewide collaborative for advancing food and nutrition programs in healthcare.
Headquarters
San Francisco, CA
Services Provided
Brand Design
Logo Design
Website Design
